Yes Online eCommerce Store

eCommerce eCommerce

It all started when…

YTL Telecommunications (Yes.my) faced challenges with their online platform, where customers encountered difficulties in navigating and completing their purchasing processes, leading to a drop in sales. These issues resulted in a subpar user experience, impacting overall satisfaction and conversion rates. Recognising the need for improvement, an initiative was launched to revamp the digital experience, focusing on creating a more seamless, intuitive, and efficient shopping journey. This effort aimed to enhance customer satisfaction, drive higher engagement, and ultimately support the company’s growth by aligning the platform with user needs and expectations.

 

 

Sami's Role

  • Created Product Vision, Mission, and Strategy: Defined the direction and goals for the product, aligning it with company objectives
  • Guided the Team in Agile Methodologies: Implemented agile processes to enhance team efficiency and adaptability.
  • Developed Product Roadmap: Outlined a clear plan for product development and prioritized features.
  • Revamped the Entire eCommerce Journey: Redesigned the customer experience to improve navigation and satisfaction.
  • Created a Custom Content Management System (CMS): Developed a tailored CMS to streamline content updates and management.
  • Collaborated with Cross-Functional Teams: Coordinated efforts between Brand, Marketing, IT, and other teams to solve user issues.
  • Setup Analytics: Implemented analytics to track performance and gather insights for continuous improvement.
  • Managed Vendor Relationships: Coordinated with vendors like Apple, Samsung, and iPay88. etc to integrate products and services seamlessly.

 

 

Technologies and Tools

  • Development and Frameworks:

    • WordPress, Laravel

    • Frontend: HTML5, CSS3, JavaScript

    • Backend: MySQL

  • Cloud and Source Control:

    • Hosting: Azure Cloud

    • Code Management: GitHub

  • Analytics and Performance:

    • User Insights: Google Analytics, CleverTap

    • Performance Monitoring: Oh Dear, Looker Studio

  • Design and Collaboration:

    • Design: Figma

    • Project Collaboration: Microsoft Teams, Jira, Trello

  • Compliance and Security:

    • PCI-DSS Scans

  • Vendor Integration:

    • Brands: Apple, Samsung, Nothing, iPay88, Shopee, Sooka

 

Results

  • Strategic Clarity: The clear vision and strategy led to a cohesive product direction and better team alignment, contributing to a 40% increase in project delivery speed.
  • Increased Efficiency: Agile processes reduced time-to-market by 35%, improving responsiveness to changes.
  • Enhanced User Experience: The revamped eCommerce journey resulted in a 35% increase in user engagement and a 25% improvement in customer satisfaction.
  • Operational Efficiency: The custom CMS reduced content update times by 50%, streamlining operations.
  • Improved Performance Tracking: Google Analytics setup provided actionable insights, leading to a 20% boost in conversion rates through data-driven decisions.

 

Key Takeaways and Learnings

  1. Importance of Clear Vision and Strategy: A well-defined product vision and strategy are crucial for aligning teams and driving successful outcomes.
  2. Agile Methodologies Drive Efficiency: Implementing agile practices significantly improved team collaboration and reduced time-to-market, proving the value of adaptability in project management.
  3. User-Centric Design is Essential: Revamping the eCommerce journey with a focus on user needs directly boosted engagement and satisfaction, highlighting the importance of prioritising user experience.
  4. Cross-Functional Collaboration is Key: Coordinating between diverse teams ensures that all aspects of the product are aligned, resulting in a cohesive and effective solution.
  5. Data-Driven Decision Making: Setting up robust analytics was vital for tracking performance and making informed decisions, demonstrating the power of leveraging data insights.
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